PRIVACY POLICY
Last updated: 14 October 2026
1. Introduction
12 Tone Photography respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, why we collect it, how it is used and shared, and your rights in relation to your personal data.
2. Who We Are
Business: 12 Tone Photography
Contact: Thomas Jackson
Email: tom@12tone.photography
Location: Holywood, Northern Ireland
For the purposes of applicable data protection law, 12 Tone Photography is the controller of the personal information described in this policy.
3. Information We Collect
Depending on how you interact with us, we may collect:
Identity and contact information — including your name, email address, telephone number and postal or billing address.
Enquiry and booking information — including information you provide through our website enquiry forms, such as your wedding or event date, venue/location and details contained in your message.
Financial and transaction information — information relating to payments and purchases. Card payments may be processed by third-party payment providers and we do not store complete payment-card details ourselves.
Photographs and video — images and footage created in the course of providing our photography services.
Website and device information — information about visits to our website, which may include IP address, browser/device information, pages visited and interactions with the website. Some of this information is collected using cookies and similar technologies.
4. How and Why We Use Your Information
We may use personal information to:
respond to enquiries and provide information about our photography services;
arrange, manage and fulfil photography bookings;
communicate with clients before and after a booking;
process payments, invoices and maintain appropriate financial and business records;
deliver photographs, galleries, albums and other products;
operate, secure and improve our website;
measure the effectiveness of our advertising; and
where appropriate, showcase our photography in our portfolio, website, social media and other promotional materials.
Depending on the circumstances, we process personal information because it is necessary to take steps at your request before entering into a contract, to perform a contract with you, to comply with a legal obligation, because we have a legitimate interest in operating and promoting our business, or because you have given consent.
Where we rely on consent, you may withdraw that consent at any time.
5. Website Enquiries
If you submit an enquiry through our website, we use the information you provide to respond to your enquiry and, where applicable, take steps towards arranging a photography booking.
Please avoid including sensitive personal information in an enquiry unless it is genuinely necessary.
6. Cookies, Analytics and Meta Advertising
Our website uses cookies and similar technologies for website functionality and, where permitted, analytics and advertising measurement.
We use Meta advertising services, including the Meta Pixel, in connection with advertising on platforms such as Facebook and Instagram. The Meta Pixel can help us understand whether people interact with our website after seeing or clicking an advertisement and measure actions such as a wedding photography enquiry.
Depending on your consent choices and Meta's technologies, information about your visit or interaction may be sent to Meta. Meta may process this information in accordance with its own privacy policies.
Non-essential advertising and analytics technologies are used subject to the consent requirements that apply to them. You can manage your cookie choices through the cookie controls provided on our website.
7. Sharing Your Information
We do not sell your personal information.
We may use trusted service providers where necessary to operate our business, such as our website provider, online gallery and image-delivery providers, printing laboratories, payment processors, email or business administration services, and advertising/analytics providers such as Meta.
These providers process information according to their own terms and privacy arrangements and/or on our behalf where applicable.
Personal information may also be disclosed where required by law.
8. Photographs and Promotional Use
Photographs taken by 12 Tone Photography may be used for portfolio or promotional purposes where permitted under the agreement with the client and applicable data protection law.
Where our use relies on your consent, you may withdraw that consent by contacting us at tom@12tone.photography. Withdrawal of consent does not affect processing that lawfully took place before it was withdrawn.
9. How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing our services, dealing with enquiries, maintaining appropriate client and business records, resolving disputes and meeting legal, tax and accounting obligations.
Different categories of information may therefore be retained for different periods.
10. International Data Transfers
Some of the service providers we use may process information outside the United Kingdom. Where applicable, personal information will be handled using the safeguards required by applicable data protection law.
11. Your Data Protection Rights
Depending on the circumstances, you may have rights to:
request access to personal information we hold about you;
ask us to correct inaccurate or incomplete information;
request deletion of your information in certain circumstances;
request restriction of processing in certain circumstances;
object to certain processing;
receive certain information in a portable format; and
withdraw consent where processing is based on consent.
To exercise your rights, contact tom@12tone.photography.
You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's data protection regulator.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal obligations. The latest version will be published on this page with the date of the most recent update.